More news from Nokia at Mobile World Congress – developers will be able to publish their content for sale through Nokia’s Ovi service later on this year. It seems that they are looking to trump Apple’s App Store through additional features such as location-based and “intelligent” content offerings, where the store can suggest content to you based on where you are, where you’ve been and what your freinds are doing. The N97 will be the first device with this all baked-in, but expect to see this roll right down the full line of devices from high-end S60 smartphones down through to S40 feature phones.
Using the publishing to Ovi service, third party software and content developers will have easy access to a single Nokia channel – the Ovi Store – to reach millions of consumers worldwide. With a 70% revenue share (less applicable taxes), all of the applications and content distributed through this new service creates instant revenue opportunities for the developers involved. Applications, games, personalisation content, and more will be offered to consumers.
Comprehensive resources and support from Forum Nokia are available to help developers get their applications ready for commercial distribution through the Ovi Store.
The Ovi Store is a scalable media distribution network unrivaled in size and opportunity, with advanced content targeting capabilities that will offer consumers relevant content through their social connections and their physical location information.
The Ovi Store consolidates the best experiences from Nokia’s current content services, including Download!, MOSH, and WidSets, into a single channel. Additionally, it expands upon Ovi Services to deliver media influenced by the people and places that matter to the end user.
To sign up to distribute your applications and content to millions of Nokia users globally, visit publish.ovi.com. Applications are being queued up at the moment, and full access will start to be given to approved developers in the coming months. Bill Perry has also started a Facebook group for Ovi Publishers.


