***UPDATED - Seems that I should have read the documentation more closely, but it seems that Ovi at this time does not support the sale of Flash mobile personalisation content, but just the standard JPG, GIF, PNG and SVG image formats instead. Funny that in our conversations with Ovi and Nokia, and through the application process, no one pulled us up on this when we were asking to sell Flash mobile wallpapers as well as applications and games? Anyway, we’ll sell the static content we have in the meantime, and hope that the Ovi system expands to accommodate Flash mobile personalisation in the future (although for the life of me I honestly can’t work out why this isn’t the case right from the start!?) ***
For those of you who haven’t heard, Nokia’s new Ovi “app store” will be launching in May, giving developers of Flash, Symbian, Java and WRT applications a new global distribution channel to 10’s of millions of devices (estimated 400 million by the end of 2010). Moket, along with many other Flash mobile developers that we know, have been accepted as publishers for the initial intake of application/game content. However, we’ve also become a Premium Publisher which means that we can also sell mobile personalisation content.
Some may be wondering why selling wallpapers would come under a “premium status” and selling full blown applications and games is the easier option. Good question I guess 
My guess (and it’s just a guess – am prepared to be given more info from a Nokia person if they would like to comment) is that Nokia want to be seen competing on the “app store” front first and foremost. This means a good QA system and a steady stream of targeted applications and games at various price points. These are not the types of content that are generally “mass produced”.
On the other hand, personalisation content is much more common with a huge gap in what is “good” and what is “not so good”, if you know what I mean Nokia would be wanting to keep a tighter grip on what kind of content they populate the store with, to avoid it becoming another over-stocked portal with a million “hot babes” or “glowing skull” wallpapers!
Anyway, you can watch a recent Nokia webinar from Bill Perry to learn more about Publish to Ovi, and stay tuned for the launch in early May.
