Posts Tagged ‘Mobile World Congress’

Build your native iPhone, WinMo, Android mobile apps in ActionScript 3 using Flex/Flash Builder … perhaps not that far off.

Posted 19 May 2009 — by Dale
Category Business, Development, Mobile

Well, the renaming of Flex Builder to Flash Builder will make for even more interesting reading when you can use it to create native iPhone, Symbian, Android and Windows Mobile applications – which is apparently the goal of Elips’ Open-Plug framework. The idea is simple (and not that new) – write app in ActionScript using existing Adobe tools (Flex/Flash Builder) and compile to native platform code (C++, etc) for these mass-market mobile platforms. Others are doing it, but Elips seem to be wrapping it into a framework pretty nicely (although I’m sure the demo had a fair few smoke and mirrors in operation, as most demos at trades shows do).

Scott posted about this framework that was demonstrated at Mobile World Congress earlier this year, and I have to agree with him – I’m not surprised that this wasn’t given any airtime from the Adobe attendees. There’s some (fairly lengthy) marketing videos available,  but the one you want to watch has Enrique Duvos getting a demo from the Elips guys with going from Flex and AS3 code, to a native Windows Mobile application (I love the heckles from Mark D behind the camera when he asks to see the Flex components render on the device).

ELIPS from Enrique Duvos on Vimeo.

And for those that don’t want to watch the whole thing – this is not rendering on devices using the Flash player. Elips bundle their own run-time with the install packages for the applications created using their framework, which is installed (hopefully just the first time)  when you first run the app. The run-time is comparative in size to the Flash Lite player (around 500kb) and also similarly supports a sub-set of Flex components that make sense for use in mobile applications. The stated goal is to support the full AS3 language however. They are also apparently talking with manufacturers regarding pre-installing the run-time. Sounds like a familiar path, yeah?

Really wanted to see of course, as most of you would, the conversion from As3 to native iPhone in their video, but that might have required too much smoke and mirrors for the product at the time. Momentum is definitely picking up though in the tooling space for mobile application developers, with more and more effort being put into ways to reach the perceived “gold mines” of the mobile app stores in this brave new “off-deck” world we find ourselves in now.

More information in a white paper is promised here if you would like to keep up with this development, and I’ll certainly blog about anything more that comes to light.

New Nokia Sales Channel through OVI

Posted 17 Feb 2009 — by Dale
Category Business, Development, Mobile

More news from Nokia at Mobile World Congress – developers will be able to publish their content for sale through Nokia’s Ovi service later on this year. It seems that they are looking to trump Apple’s App Store through additional features such as location-based and “intelligent” content offerings, where the store can suggest content to you based on where you are, where you’ve been and what your freinds are doing. The N97 will be the first device with this all baked-in, but expect to see this roll right down the full line of devices from high-end S60 smartphones down through to S40 feature phones.

Using the publishing to Ovi service, third party software and content developers will have easy access to a single Nokia channel – the Ovi Store – to reach millions of consumers worldwide. With a 70% revenue share (less applicable taxes), all of the applications and content distributed through this new service creates instant revenue opportunities for the developers involved. Applications, games, personalisation content, and more will be offered to consumers.

Comprehensive resources and support from Forum Nokia are available to help developers get their applications ready for commercial distribution through the Ovi Store.

The Ovi Store is a scalable media distribution network unrivaled in size and opportunity, with advanced content targeting capabilities that will offer consumers relevant content through their social connections and their physical location information.

The Ovi Store consolidates the best experiences from Nokia’s current content services, including Download!, MOSH, and WidSets, into a single channel. Additionally, it expands upon Ovi Services to deliver media influenced by the people and places that matter to the end user.

To sign up to distribute your applications and content to millions of Nokia users globally, visit publish.ovi.com. Applications are being queued up at the moment, and full access will start to be given to approved developers in the coming months. Bill Perry has also started a Facebook group for Ovi Publishers.

Palm Joins Open Screen Project – Flash Player 10 coming to devices

Posted 16 Feb 2009 — by Dale
Category Business, Mobile

From Adobe @ Mobile World Congress

Palm have joined in the Open Screen Project, and have committed to brining Flash Player 10 to their devices. The number of times I have been asked over the past few years, “I have an application that I want to build with Flash, but my customer base all use Palm” has almost been as many as the iPhone questions! There’s certainly a resurgency of interest in this platform since the Pre was announced, and great to see that Flash is going to be part of its future.

Nokia WRT Aptana Plug-in now available

Posted 16 Feb 2009 — by Dale
Category Development, Mobile


Nokia have released the 1.0 version of their Web Runtime Widget plug-on for the Aptana authoring IDE. Nokia WRT widgets are light-weight web applications designed with common technologies (HTML, JavaScript, CSS, Ajax, and even Flash) which can be distributed and installed like native mobile applications.

Nokia have been looking to strengthen the tool set and workflow for web developers to take their existing skills and start creating these WRT widgets, and so have been looking at ways to engage the developer community through the tools they already use. Aptana is a commonly used authoring environment for creating Ajax-based web applications, and being based on Eclipse it was a good first target in this strategy. Well done to the Nokia team!

Here are some useful links to help you get started:

Adobe Announces Public Beta for Flash Lite Distributable Player

Posted 16 Feb 2009 — by Dale
Category Adobe, Development, Mobile

From Adobe @ Mobile World Congress

Public Beta now available for Flash Lite Distributable Player
Adobe now have the Flash Lite Distributable Player out as a public beta that can now be accessed by developers. The Flash Lite Distributable Player solution allows developers to:

  • target the latest version of the Flash Lite player (3.1), leveraging the content-triggered download model people are familiar with on the web, but for standalone applications.
  • and reach millions of open OS smart phones through direct-to-consumer distribution, new off-deck aggregator partners (GetJar, Thumbplay and Zed), or existing distribution channels.

OTA distribution of the player is currently available in US, UK, India, Spain and Italy with more following quickly, but anyone can download the player from Adobe Labs if OTA is not available. This has been the case because of the aggregator arrangements that have been put in place, and which regins they currently exist in.


Selling Distributable Player content through Aggregator Partners

Developers get 67% (Thumbplay) and 70% (Zed) of net revenues when selling their applications, an typical application sells for $4. Applications distributed by GetJar are free and can be supported by advertising, useful for projects where free/wide distribution is required.

This represents a shift in the thinking from Adobe on how to best enable and support the developer community. Developers have been asking for assistance in creating a Flash mobile ecosystem for many years now, and this is all the beginning of that starting to fall into place.

There’s more information here on how to get started creating, packaging and distributing Flash Lite 3.1 applications.